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1. 1. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

   Master-uppsats, Företagsekonomi

   Författare :Magali Morel; Francis Kwakye; [2012]
   Nyckelord :Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

   Sammanfattning : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. LÄS MER