Sökning: "Hugo Hehn"

Hittade 1 uppsats innehållade orden Hugo Hehn.

  1. 1. Investigating the Impact of System Trust on Communication Behaviors

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andreas Bränström; Hugo Hehn; [2014]
    Nyckelord :System trust; Interpersonal trust; Communication behaviors; Media richness theory; State regulation;

    Sammanfattning : The study asks whether state regulation functions as a source of system trust on some service markets, and explores whether this indirectly affects communication behaviors by lessening the dependence on interpersonal trust to maintain business-to-business relationships. This is investigated by using a method triangulation combining a qualitative and quantitative approach. LÄS MER