Sökning: "Isabell Ekengren Frank"

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  1. 1. From Listening to Action : A case study on how businesses co-create with their customers through engagement in Swedish family owned retail businesses.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Isabell Ekengren Frank; Elliot Körner; [2023]
    Nyckelord :Customer Engagement; Co-creation; Family owned business;

    Sammanfattning : With the constant changes in society, the way companies market themselves has changed and customer engagement, relationships and transparency has become a more important factor. Significantly in how businesses should conduct their business to create as much value as possible. LÄS MER