Sökning: "Johannes Engelbrektsson"

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  1. 1. Springboard, Parachute, and Sprint : How Emerging Market Multinational Enterprise Can Manage Cultural Distance and Recruit Top Talent in Advanced Markets

    Master-uppsats, Stockholms universitet/Management & Organisation

    Författare :Sahil Aery; Johannes Engelbrektsson; [2019]
    Nyckelord :Cross-Cultural Management; Internationalization; Emerging Markets; Emerging Market Multinational Enterprise; Recruitment; Top Talent; AMO;

    Sammanfattning : The purpose of this thesis is to analyze how emerging market multinational enterprises (EMNEs) can effectively bridge the cultural gap between their home market operations and internationalized operations in advanced markets like Sweden, particularly with regards to adapting recruitment strategies to secure top talent in the new business context. The authors aim to expand the existing ‘springboard framework’ for internationalization by multinational enterprises originating in emerging market countries which are increasingly reshaping the global competitive landscape. LÄS MER