Sökning: "Jonathan Hadd"

Hittade 1 uppsats innehållade orden Jonathan Hadd.

  1. 1. B2C screening in the fuzzy front end : A case study on how B2C can adopt B2B innovation screening on the consumer insight screening process

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Industriell ekonomi

    Författare :Jonathan Hadd; [2023]
    Nyckelord :;

    Sammanfattning : Purpose: The purpose of this study is to create practical guidelines for mid-level managers on how to structure their screening process of customer insights. In doing so, the study draws comparison between B2B and B2C innovation funnels and investigates what aspects the consumer market can benefit from in a global environment. LÄS MER