Sökning: "Khadiza Akhter"

Hittade 1 uppsats innehållade orden Khadiza Akhter.

  1. 1. "If it sparks joy" Attachment and Detachment in the context of Impulse buying.

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Filippa Carlsson Frank; Khadiza Akhter; [2021]
    Nyckelord :Fashion attachments; Detachments; Impulsive buying behaviour; Consumerism;

    Sammanfattning : The purpose of this study is to scrutinize consumers attachment in fashion and clothing in relation to impulse buying behaviour. The study further investigates how attachment and detachment correspondent in late modern consumerism. Design/ Methodology/ Approach – This study adopted a mixed-method approach. LÄS MER