Sökning: "Kristoffer Rönnels"

Hittade 1 uppsats innehållade orden Kristoffer Rönnels.

  1. 1. Facilitating value-based pricing transformation - What hinders sales force buy-in?

    Master-uppsats, Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Författare :Gustav Henriksson; Kristoffer Rönnels; [2014]
    Nyckelord :Value-based pricing; value-based pricing transformation; pricing capabilities; sales force; obstacles; buy-in.; Business and Economics; Technology and Engineering;

    Sammanfattning : Background: Today, many companies use a cost-based and sometimes competition-based pricing approach. Since academia agrees that value based pricing is superior for creating profit, the problem is not in identifying an ideal pricing strategy, but to understand and facilitate the transformation process towards value-based pricing. LÄS MER