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1. 1. BUSINESS CASE DEVELOPMENT : CATEGORIZATION  AND  CHALLENGES

   Master-uppsats, KTH/Nationalekonomi

   Författare :LENA DICKHUT; [2016]
   Nyckelord :business case; price forecasting; demand forecasting; quantity forecasting; new product launch;

   Sammanfattning : Every new product launching industrial company faces the difficulties of forecasting future success or failure of a new product before launch. Before launch it is common to develop a business case in order to estimate future quantities and set prices. LÄS MER