Sökning: "Lobna Said"

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  1. 1. Strategic integration in the Swedish nutritional online and offline market

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Fredrik Alexandersson; Lobna Said; [2016]
    Nyckelord :strategic integration; e-business; customer life cycle model;

    Sammanfattning : The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. LÄS MER