Sökning: "Loes Tenniglo"

Hittade 1 uppsats innehållade orden Loes Tenniglo.

  1. 1. Transparency - only a trend or a driver for change? : The opportunities of creating a competitive advantage through transparent communication about sustainable business practices.

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Loes Tenniglo; Anna Katharina Limbach; [2017]
    Nyckelord :Sustainability; Transparency; Communication Strategy; Sustainability Marketing; Patagonia; Competitive Advantage;

    Sammanfattning : Purpose:  The purpose of this thesis is to examine how companies can favorablycommunicate their sustainable practices in a transparent way in order tobe perceived as trustworthy so that a competitive advantage canperhaps be achieved. Further, it will be investigated if transparencywithin the supply chain can be used as a fundament for being perceivedas credible by consumers. LÄS MER