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1. Transparency - only a trend or a driver for change? : The opportunities of creating a competitive advantage through transparent communication about sustainable business practices.
Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Purpose: The purpose of this thesis is to examine how companies can favorablycommunicate their sustainable practices in a transparent way in order tobe perceived as trustworthy so that a competitive advantage canperhaps be achieved. Further, it will be investigated if transparencywithin the supply chain can be used as a fundament for being perceivedas credible by consumers. LÄS MER
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