Sökning: "Magda Jacob"
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1. Customer Engagement & Loyalty Cultivation Through Social Media : A Small Business Perspective
Kandidat-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Background: Social media is a constantly growing medium for communication that enables companies to interact with current and potential customers. It is of utmost importance that companies learn how to use social media in order to engage their customers, which will lead to greater customer loyalty. LÄS MER
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