Sökning: "Marvin Elabi"
Hittade 1 uppsats innehållade orden Marvin Elabi.
1. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. LÄS MER
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