Sökning: "Matthildur Ivarsdottir"

Hittade 1 uppsats innehållade orden Matthildur Ivarsdottir.

  1. 1. Perception meet Reality : A pilot study of the self-congruence of female online shoppers

    Master-uppsats, Akademin för textil, teknik och ekonomi

    Författare :Nicole Di Natali; Matthildur Ivarsdottir; [2015]
    Nyckelord :Self-Congruence; Perception; Fit Issues; Online Shopping; 3D Scanning; Body Image Self Discrepancy; Social Comparison; Consumer Behavior;

    Sammanfattning : The goal of this research is to better understand the gap between the consumer's actual self image versus their perceived ideal image; in which, could help an online retail company to respond more effectively and provide a better service to its target customer with an added goal of reducing the rate of returns. A two-phased mixed methods approach was applied to this research to test for participants perceived and actual ideas of themselves, as well as their attitudes towards ideals. LÄS MER