Sökning: "Matthildur Ivarsdottir"
Hittade 1 uppsats innehållade orden Matthildur Ivarsdottir.
1. Perception meet Reality : A pilot study of the self-congruence of female online shoppers
Master-uppsats, Akademin för textil, teknik och ekonomiSammanfattning : The goal of this research is to better understand the gap between the consumer's actual self image versus their perceived ideal image; in which, could help an online retail company to respond more effectively and provide a better service to its target customer with an added goal of reducing the rate of returns. A two-phased mixed methods approach was applied to this research to test for participants perceived and actual ideas of themselves, as well as their attitudes towards ideals. LÄS MER
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