Sökning: "Moderate Incongruity Effect"

Hittade 2 uppsatser innehållade orden Moderate Incongruity Effect.

1. 1. Relevanta, unika och alldeles lagom gröna

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Carolina Ljungquist; Johan Klintbo; [2014]
   Nyckelord :Green Marketing; Product Category; Associations; Moderate Incongruity;

   Sammanfattning : The business world has been through an extreme transformation over the past decades, which have forced companies to look at themselves from a new point of view. Consumers have a complete new set of ways to gather information and are more motivated than ever to make sustainable consumption choices. LÄS MER

3. 2. The Swedish Pharmacy Industry: Cross-Promotional Effects on Purchase Behaviour and Customer Satisfaction

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Mikaela Lundh; [2013]
   Nyckelord :pharmacy retail; non-prescription pharmaceuticals; cross-promotion; customer satisfaction; Moderate Incongruity Effect;

   Sammanfattning : Since the de-regulation in 2009, the Swedish pharmacy industry is a fiercely competitive landscape characterized by low profitability and market saturation. Certain actors have exited the market while others have merged, and the trend is pointing towards a progressive market consolidation. Financial performance is lower than expected. LÄS MER