Sökning: "Paul Pankonin"

Hittade 1 uppsats innehållade orden Paul Pankonin.

  1. 1. Beyond the Aisles : Enhancing the Shopping Value of a One-Stop Shop with New Service

    Master-uppsats,

    Författare :Paul Pankonin; [2023]
    Nyckelord :SD-logic; Service; One-stop shop; SOR-Model; Cognitive fit; Convenience; Shopping value;

    Sammanfattning : This study explores how shopping value in one-stop stores, especially hypermarkets, can be improved by new services. It identifies additional service offerings that go beyond the traditional product-based approach. LÄS MER