Sökning: "SD-logic"

Hittade 3 uppsatser innehållade ordet SD-logic.

  1. 1. Beyond the Aisles : Enhancing the Shopping Value of a One-Stop Shop with New Service

    Master-uppsats,

    Författare :Paul Pankonin; [2023]
    Nyckelord :SD-logic; Service; One-stop shop; SOR-Model; Cognitive fit; Convenience; Shopping value;

    Sammanfattning : This study explores how shopping value in one-stop stores, especially hypermarkets, can be improved by new services. It identifies additional service offerings that go beyond the traditional product-based approach. LÄS MER

  3. 2. Local food markets : consumer perspectives and values

    Master-uppsats, SLU/Dept. of Forest Economics

    Författare :Heléna Lindström; [2019]
    Nyckelord :decision-making; direct markets; local foods; service-dominant logic; values;

    Sammanfattning : There has been an increased interest for local food in Sweden, which has led to governmental plans to support and increase the Swedish local and small-scale production. Few studies have however been made to understand the motivations of the consumers who buy local food and what they perceive as being valued with these products and services in Sweden. LÄS MER

  4. 3. Consumer experience analysis : A case study of Apple Inc. from consumers' perspective in experience marketing

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Lisha Huang; Chi Hu; Xueying Zhang; [2013]
    Nyckelord :Experience marketing; consumer behavior; consumer marketing;

    Sammanfattning : The thesis is intended to illustrate and analyze the role of consumer experience and the authors also take demographic cultural factors into consideration by researching on the consumers’ evaluation towards iPhone experiences.  The authors used both exploratory and descriptive strategies. LÄS MER