Sökning: "Rebecca Lucander"
Hittade 1 uppsats innehållade orden Rebecca Lucander.
1. Investigating Mobile Inertia: A study of why mobile marketing in Sweden has not developed further
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Technological developments have enabled advertisers to expand their offerings from traditional channels such as print, television, billboards and radio to digital media. The mobile phone is a rapidly growing media and mobile marketing is projected a bright future. LÄS MER
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