Sökning: "Ségolène Marie"

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  1. 1. What a Difference a Bank Makes

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Alexander Klaus; Ségolène Marie; [2006]
    Nyckelord :Bank Differentiation; Customer Relationship Management; Marketing Mix; Financial Service Marketing;

    Sammanfattning : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. LÄS MER