Sökning: "Ségolène Marie"
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1. What a Difference a Bank Makes
Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Sammanfattning : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. LÄS MER
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