Sökning: "Sanna Burman"

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  1. 1. A gameful change : How Gamification Can Be Used as a Communication Tool in Change Management

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Sanna Burman; [2017]
    Nyckelord :Gamification; Gameful; Gamefulness; Digital Transformation; Change Management; Communication; Sensemaking; Motivation; Engagement;

    Sammanfattning : Nowadays organisations have to relate and adapt to a more digital reality, however, approximately 70 % of all digital transformation projects fail. Gamification is constructed by applying game elements to non-game context, in order to create motivational affordance that signals gamefulness. LÄS MER