Sökning: "Sanna Nevala"

Hittade 1 uppsats innehållade orden Sanna Nevala.

  1. 1. "In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Amanda Mattisson; Caroline Wilkens; Sanna Nevala; [2017]
    Nyckelord :Blog marketing; storytelling; sponsored content; influencer marketing;

    Sammanfattning : Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. LÄS MER