Sökning: "Sara Gisslar"

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  1. 1. "I feel proud when I close all rings on my Apple watch" - A qualitative study on gender differences, digital landscape, and late Millennials personal health within the fitness culture

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sara Gisslar; Linnéa Sundman; [2021]
    Nyckelord :Digital Landscape; Fitness Culture; Gender Differences; Hegemonic Masculinity; Personal Health;

    Sammanfattning : During the past years, fitness has seen a shift in trends, moving from collectivistic to individualistic reasons to exercise. Some researchers even go as far as describing the concept of "healthism" as an ideology of modern society, emphasizing the subordinate value of a fit and slender body as a metaphor for a successful life. LÄS MER