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1. Exploring the Future of Movie Recommendations : Increasing User Satisfaction using Generative Artificial Intelligence Conversational Agents
Master-uppsats, Umeå universitet/Institutionen för tillämpad fysik och elektronikSammanfattning : This thesis explores potential strategies to enhance user control and satisfaction within the movie selection process, with a particular focus on the utilization of conversational generative artificial intelligence, such as ChatGPT, for personalized movie recommendations. The study adopts a qualitative user-centered design thinking approach, aiming to compre-hensively understand user needs, goals, and behavior. LÄS MER
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