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  1. 1. Born digital firms entry mode in foreign markets

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
    Nyckelord :;

    Sammanfattning : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. LÄS MER