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1. 1. Corporate Special Events A Strategic Tool in Internal Marketing to Motivate and Retain Employees

   D-uppsats, Göteborgs universitet/Graduate Business School

   Författare :Ulrika Åkerlind; Simon Sadiq; [2004]
   Nyckelord :Corporate Special Events; Internal Marketing; Work Motivation; Employee Retention; Organizational Culture; Event Evaluation; Event Management.;

   Sammanfattning : To have a high rate of absence as well as employee turnover is very costly for organisations. Having personnel, who are motivated, inspired and diligent, might assist in avoiding such inconveniences. LÄS MER