Sökning: "Vy Nguyen"

Hittade 1 uppsats innehållade orden Vy Nguyen.

  1. 1. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

    M1-uppsats, Jönköping University/JIBS Entrepreneurship Centre

    Författare :Vy Nguyen; Nhu Nguyen; [2022]
    Nyckelord :IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

    Sammanfattning : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. LÄS MER