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1. Wellness tourism: through the lens of millennials' attitude : An exploratory qualitative study
Magister-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Abstract Background: In recent years a rising concern towards health enhancement activities has been prominent across populations, leading to the emergence of a multi-dollar industry, namely the wellness industry, which spans across a wide spectrum of sectors, ranging from organic food to tourism. In fact, wellness tourism has been growing at an exponential rate, generating high revenues, forecast to rise. LÄS MER
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