Sökning: "Key terms: health and wellness tourism"

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1. 1. Wellness tourism: through the lens of millennials' attitude : An exploratory qualitative study

   Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Anamela Agrodimou; [2019]
   Nyckelord :Key terms: health and wellness tourism; millennials; attitude theory; consumer behavior; and wellness traveler.;

   Sammanfattning : Abstract Background:        In recent years a rising concern towards health enhancement activities has been prominent across populations, leading to the emergence of a multi-dollar industry, namely the wellness industry, which spans across a wide spectrum of sectors, ranging from organic food to tourism. In fact, wellness tourism has been growing at an exponential rate, generating high revenues, forecast to rise. LÄS MER