Sökning: "cash-back websites in China"

Hittade 1 uppsats innehållade orden cash-back websites in China.

  1. 1. Cash-back Websites : An empirical study of factors influencing customer loyalty

    Magister-uppsats, Företagsekonomiska institutionen

    Författare :Jianzhi Zhou; Chanida Kasikitvorakul; [2013]
    Nyckelord :affiliate marketing; customer loyalty in e-commerce; customer perceived value; customer satisfaction; cash-back websites in China;

    Sammanfattning : Customer loyalty is an important issue for the success and sustainability of an online business. Moreover, the concept of affiliate marketing online business has become well-known among online shoppers in the past several years. LÄS MER