Sökning: "e-branding"

Hittade 1 uppsats innehållade ordet e-branding.

  1. 1. Does web usability affect brand perception? : A comparative study on the "Iliad Italia S.P.A." corporate website

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Gabriele Gullì; [2020]
    Nyckelord :web usability; corporate website; e-branding; brand perception; web development.;

    Sammanfattning : The concept of brand nowadays goes beyond the simple logo printed or displayed on a product or service. Branding is an important element for companies, and the communication channels used to deliver brand messages play a fundamental role. LÄS MER