Sökning: "e-branding"
Hittade 1 uppsats innehållade ordet e-branding.
1. Does web usability affect brand perception? : A comparative study on the "Iliad Italia S.P.A." corporate website
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : The concept of brand nowadays goes beyond the simple logo printed or displayed on a product or service. Branding is an important element for companies, and the communication channels used to deliver brand messages play a fundamental role. LÄS MER
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