Sökning: "erik fritzell"

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  1. 1. Product Placement : A study of how Swedish children are exposed to product placement in Walt Disney movies

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Erik Fritzell; Stefan Olstorpe; Tobias Harhoff; [2010]
    Nyckelord :Product placement; marketing; Disney; verbal placement; visual placement; plot placement;

    Sammanfattning : Title: Product Placement - A study of how Swedish children are exposed to product placement in Walt Disney Movies. Authors: Erik Fritzell, Tobias Harhoff and Stefan Olstorpe Advisor: Venilton Reinert Type of work: Bachelor dissertation in Marketing Date: Spring term 2010 Purpose: We will investigate whether or not there are product placements in the movies selected for our research. LÄS MER