Sökning: "market research in Dubai"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden market research in Dubai.

  1. 1. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Rebecca Hering; Sarah Abaid; [2019-07-03]
    Nyckelord :Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

    Sammanfattning : Previous research provides a range of theories regarding businesses that seek to expand globally both online or physically. Several of them include aspects such as culture, marketing and other factors that needs to be considered, however, there is no evidence of combining them when examining how to enter a foreign market. LÄS MER

  3. 2. The Role of Reflexivity : Managers utilisation of foreignness

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mathias Ora Sti; Sebastian Hallenius; [2018]
    Nyckelord :Institutions; Foreignness; Reflexivity; Managers; Multinational Enterprises;

    Sammanfattning : Previous research concludes that multinational enterprises can gain operational space in foreign institutions by utilising their foreignness. This conclusion is made with an assumption that subunits act with intentionality and insight in their response to institutional demands. LÄS MER

  4. 3. Implementing Sustainable Construction Practices in Dubai - a policy instrument assessment

    Magister-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Marco Maguina; [2011]
    Nyckelord :LEED; Dubai; Sustainable construction practices; Dubai World; policy instruments; barriers; Green Dubai Resolution;

    Sammanfattning : Recognized as one of the main obstacles to sustainable development, climate change is caused and accelerated by the greenhouse gas (GHG) emissions generated from all energy end-user sectors. The building sector alone consumes around 40% of all produced energy worldwide. LÄS MER

  5. 4.  Svensk företagsetablering i Dubai :   - en studie om företagens motiv och processer

    Magister-uppsats, Fakulteten för ekonomi, kommunikation och IT

    Författare :Alban Thaqi; Sandra Edvinsson; [2010]
    Nyckelord :Etablering; Dubai; etableringsformer; frizoner;

    Sammanfattning : Inledning Ett ökat intresse för globalisering har gjort att företag söker sig till nya marknader kontinuerligt, svenska företag utgör inget undantag. En mycket aktuell marknad för utlandsetablering är Dubai. LÄS MER

  7. 5. The Internationalization Process of UK based Small and Medium Enterprise : The Implementation of Global Marketing Program

    Master-uppsats, Institutionen för ekonomi

    Författare :HANDE CIRAK; GHUSEN NABIL CHAALAN; [2010]
    Nyckelord :‘Internationalization’‚ Implementation of global marketing program’‚ ‘OnDemand Group’‚ ‘Organizational Changes’;

    Sammanfattning : The effects of globalization have changed the global market rules which encourage many firms to expand their sales to foreign markets with the aim of entering new and potential profitable market. OnDemand Group (ODG) ‚ UK Based Company that focuses on content management on the platforms of operators’ music and video‚ has already seen the advantages by entering 24 different country markets and now by entering to Dubai market which is the opportunity for ODG to move to Middle East market. LÄS MER