Sökning: "online personalized promotions"

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  1. 1. Online Personalized Communication : A quantitative study on promotional strategies to increase customer satisfaction

    Magister-uppsats, Karlstads universitet/Avdelningen för företagsekonomi

    Författare :Adrià Izquierdo Pastor; [2014]
    Nyckelord :Online personalization; online one-to-one communication; online personalized recommendations; online personalized promotions; online retargeting; personalized email marketing; online customer retention; online customer loyal;

    Sammanfattning : Nowadays when users navigate in internet they find lots of types of communication scattered across diverse sites. Due to the lack of users’ interests in advertisements, primarily caused by not matching their preferences, today’s advertisements have a low rate of success. LÄS MER