The Establishment of Internal Corporate Venturing for a Virtual Economy in Web 3.0 setting

Sammanfattning: The virtual economy has been gaining attraction since the increase of blockchain and web 3.0technology adoption. However, regarding the rise of web3.0 startups, the corporate pursuing this technology are still limited. Due to the early stage of technology, this research aims to study the critical driving forces in thriving internal capability enhancement and achieving long-term sustainable competitive advantages. Furthermore, the corporate venture builder mechanism will be investigated and analyzed in terms of essential barriers to incubating, accelerating, and successfully spin-off the web 3.0 venture from the corporate. This research aims to identify critical barriers regarding the five following aspects: Governance, Resources management, Corporate venture builder structure and processes, Ecosystem, and Technology and business capabilities. This research extracts empirical data from the semi-structured interviews from multi-stakeholders perspectives and the result shows that most interviewees have a similar understanding of fundamental VB structure and processes, while some details might be adapted based on each corporate’s context, size, prerequisite expertise, and capabilities. Moreover, the critical drivers can be considered a long-term aspiration of sustainable internal capability enhancement and competitiveness advantages. While the leadership in the governance aspect is one of the most critical barriers for a new venture toestablish.