Success facotrs for the adoption of bio based packaging

Sammanfattning: This paper is written as a contribution towards a sustainable society in the context of bio-basedpackaging. A few decades back, the world was looking for processes that were efficient in termsof output and quality, but now the situation has changed. The world is looking for solutionswhich are not only effective and efficient but also are sustainable and positive for not justeconomics but also for the society. This paper is also an effort to elaborate the potential of biobasedpackaging. However, this thesis covers the aspects presented by different key playersalong the value chain which increases the contribution of this thesis towards the real world.Other motive of this paper is to give attention to the plastic waste accumulation in the seas.This paper will make use of Geels’s Multi Level Perspective theory along with Roger’s adoptiontheory to enlighten the key factors for adoption of bio-based packaging. Geels’s theory willintroduce the concepts of evolution of a niche level product into a main stream market product.The evolution does not only depend upon the attributes of the product, it depends on many macroelements like landscape pressure or sudden change in the outside environment.Different hypothesis or proposals are presented in this paper on the basis of Geels’s MultilevelPerspective (MLP) theory to demonstrate the possible situation for bio-based packaging productto be either accepted or rejected by the key players in the current regime. The most influentialfactors discovered during the research process are price, supplier strength and technologicalfeasibility of bio-based packaging with the status quo.The dilemma for the key players in this economically unstable situation is investment associatedwith the new packaging schemes and the incentives or business logic in bio-based packagingmaterials. Currently, the concentration of key players in this business arena is more on costsaving by making the process more efficient and product differentiation which somehow makesthe road to success for bio-based packaging much narrower.Nevertheless, bio-based packaging has shown great potential in terms of technological feasibilityand improvement in price. If bio-based packaging opt economies of scale, price can effectivelyimprove and make bio-based packaging competent. Bio-based packaging seems the legitimatesolution for the thousands of tons of plastic waste accumulating in the seas of the world which isalready having severe effects on sea life which will indirectly affect human health.A few decades back, the manufacturing practices focused entirely on improving the ways thatcould help in achieving more quantities by optimizing the processing parameters. Today, theworld has changed critical concerns like sustainability in context of environment and society hastriggered the need of manufacturing practices that are not economically beneficial but alsobeneficial in context of environment and society. In the world of plastic, bio-based packagingproducts are considered to solve the issues mentioned above. This paper will highlight anddiscuss critical parameters that bio-based packaging has to counter in order to incorporate itselfinto mainstream market.