''Hey Google, jag är hemma!'' : En studie om smarta hem och hur tekniken skapar värde för konsumenten

Sammanfattning: Smart homes are based on connecting different parts and components of the household through sensors and the use of the internet. The interconnection of the household enables control and remote control of the home. The factors behind consumer adoption of the smart home have been studied but there are still questions regarding the value propositions of smart homes. This study presents material that can provide insights into what value propositions young adults demand in smart home products. The methods used to produce the study results were, a survey and a questionnaire. The results from the survey showed that smart voice assistants were appreciated by the participants. However, all the participants believed the functional value of the smart voice assistants was limited. After participating in the survey, they felt no real need for the smart voice assistant in their home. The results from the questionnaire’s 112 answers showed that a large majority of the respondents did not own a smart voice assistant. Many did however, express a positive opinion towards voice assistants and were open to the purchase of a smart voice assistant in the future. The small number of respondents that did own a smart voice assistant were all satisfied with their purchase of a smart voice assistant