"Videorekrytering är framtiden - bara att lära sig nu." En kvalitativ studie kring motiverande faktorer inom videorekrytering

Sammanfattning: Video recruitment is a form of recruitment that has grown in the recent years as a result of the rapid digital development within the field of Human Resource Management. Studies within eHRM (electronic Human Resource Management) have mainly focused on an organizational perspective, leaving knowledge gaps regarding the candidate’s experience. Företag X has noticed from their own recruitment processes that more candidates tend to drop out when using video recruitment. The purpose of this study was to gain insight in to the candidates experience of the video interview, and to get a better understanding of which factors the candidates considered motivating. 10 semi-structured interviews were conducted and analysed with a thematic analysis. The results related to two well established psychological theories within the field of motivation and technology acceptance: Theory of Planned Behavior and Technology acceptance model. Themes such as human interaction, social norms, attitudes towards the process, control and perceived fairness were highlighted. The result of the study can affect how Företag X will choose to develop the use of video interviews, but also motivate other companies to initiate the use of video interviews. With this insight to the candidates experience the possibilities to enhance video interviews increases.