Social mobilisering i en digital tidsålder : En analys av rörelseaktivism på sociala medier

Sammanfattning: With this study, we have been aiming to describe and analyze how social mobilization is constructed by digital technology, using the #metoo movement as a case study.  The focus of this study has been to show how collective identity and ”we and–them” groups are constructed in digital movements. Our study is based on a netnographic method and our material has been retrived by posts on about 20 closed forums for #metoo–activists on Facebook and Instagram. We are interested to examine the dialogues, which has been published in these forums. Seven major themes has been found; (a) collective identity construction; (b) incorporation; (c) equality ideals; (d) identifying opponents (e) framing of ”we–and them”–groups through imperative; (f) who gets entry; and; (g) poor and bad guys. Our results in the analysis showed us how collective identity and ”we–and them”–goups are constructed by the earlier mentioned themes.