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Detta är en Uppsats för yrkesexamina på avancerad nivå från Mittuniversitetet/Avdelningen för informationssystem och -teknologi

Sammanfattning: The development of IT has enabled the Internet of Things. Internet of Things is connected devices that communicate with each other and generate data that can then be used for different purposes. The number of connected devices is estimated to 20.4 billion by year 2020. The technology allows the automotive industry to connect its vehicles, which is called Internet of Vehicles, an application of the Internet of Things and intelligent cars. The amount of scientific literature that addresses the economic aspects related to the Internet of Things is scarce and need to be investigated further. The connected car is a disruptive technology that is expected to affect the automotive industry and their business models radically in the next few years and nobody really knows how the industry may look like the next 10-15 years. This type of disruptive technology requires companies to have the competence to implement innovative business models. The study focuses on the connected car from a business perspective and makes no insight into technical aspects or security challenges. The purpose of the study is to create an under-standing of the challenges facing the automotive business models with the introduction of the Internet of Things, which gives the automotive industry the opportunity to connect their cars to a greater extent than before. The study's results show that the value proposition and the channels are the most important parts to focus on in the business model. In order for companies to capitalize on the connection, it is extremely important that the customers understand the value of the connection and that the companies properly manage the information derived from the connected cars. Today, companies offer services or increased value in existing business models to strengthen their brand. The respondents share the opinion that the traditional business models will not change radically as long as the ownership of the car stay the same. Ownership and autonomous cars are the factors that are expected to affect the automotive industry the most. According to the respondents in the study, in order to deal with disruptive innovations in the industry, courage, adaptability, prospects and innovative thinking are required.

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