Hur kan lockfåglar hjälpa livsmedelsbutiker med att öka en specifik produkts försäljning trots varumärkets inflytande?

Sammanfattning: Exposing products is important in the retail industry and the development is constantly moving forward. Shops usually have a special product, they want to sell more because of various reasons. How to expose that particular product sold most of there are various theories. What this report is about is a theory that seeks to stores use a "decoy". It carried out to see if this theory was still current was that three interviews took place with two store managers and a CEO for various grocery stores. These interviews could clarify if the stores were working with decoys and then made ​​inquiries with consumers who saw photos of products before a decoy was introduced and then when the decoy introduced to see if the decoy works in the stores. Consumers were then asked to choose a product in each image, so in order to see if the decoy affects consumer choices. It was found that consumers choose the product that the decoy is positioned to try to increase market share for in cases where consumers do not see what brand the options were. This means that the decoy has a power to act but in this society with all brands and opinions that consumers have of them is less likely that the decoy works. When it comes to brands, consumers have virtually always a favorite, as our study also has shown. They prefer simply a brand name and mostly the same every time, for various reasons.