Beyond the Click: : Incentivizing Customer Responses in a Digital Space

Sammanfattning: This research delves into the intricate dynamics of customer incentivization in company outreach, exploring the impact of incentives on consumer behavior. The study reveals a compelling connection between consumer opinions on monetary incentives and their actual responsiveness, emphasizing the need for strategic incentive-based programs. Theoretical frameworks, including regression analysis and Spearman's rank coefficient, are introduced for statistical analysis. Hypotheses posit a correlation between incentives and customer response, and the superior influence of altruistic motivations. The study employs a cross-sectional design utilizing Amazon MTurk workers,  Results indicate positive responses to company outreach, supporting the positive impact of incentives. Altruistic motivations significantly correlate with consistent engagement, but so does extrinsic motivations.