Sökning: "Angelina Petros"

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  1. 1. Beyond the Click: : Incentivizing Customer Responses in a Digital Space

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Angelina Petros; [2023]
    Nyckelord :Marketing; Incentive; Altruistic motivation; Reward types;

    Sammanfattning : This research delves into the intricate dynamics of customer incentivization in company outreach, exploring the impact of incentives on consumer behavior. The study reveals a compelling connection between consumer opinions on monetary incentives and their actual responsiveness, emphasizing the need for strategic incentive-based programs. LÄS MER