A digital planning tool for sales racking

Sammanfattning:   Planogram planning at IKEA Uppsala is in need of modernisation since it currently takes tens of years to become efficient and produce accurate planograms. The difficulties each planner is faced with will be brought to light, analysed and, if possible, addressed with a digital solution in the form of a desktop application for market hall planogram planning. During the development several design choices were made and motivated as the process continuously received input from Sales and Supply Support Specialists at the IKEA Uppsala store who oversaw the project. The final application was tested and evaluated by co-workers from IKEA Uppsala with planogram planning experience who deemed it as a competent tool that, with some further development, could be put to good recurrent use at the store. Further it was concluded that planogram planning is in need of modernisation and by digitalising it the planograms will become more precise and less time will be spent on the planning and the training of new planners. There are no spot on solutions on the market today and since this is not believed to be a problem just at the IKEA Uppsala store but at IKEA in general it would be beneficial for a national wide inquiry on how to digitalise the planogram planning for all IKEA stores throughout Sweden.