The driving forces on the Swedish compressed natural gas market and the impact on OKQ8's strategy : A qualitative study

Sammanfattning: This paper aims to examine how the driving forces of the Swedish CNG market have impacted OKQ8’s strategies. This has been conducted through the four drivers’ coercive-, market-, resource- and social drivers. The papers conclusion is that all drivers impact on OKQ8’s strategy but that coercive drivers have the most significant impact on the CNG market and OKQ8’s strategy. OKQ8’s decision to establish a cooperation together with E.ON was smart decision since they minimized their own ambiguity in this market that depends on governmental policies and incentives.