Product presentation on DVD

Sammanfattning: The purpose of this thesis is to seek answers to the questions how the sales in a photo shop can be affected by animated commercial presentations and what the costs of producing such presentations would be. The costs are calculated from three different scenarios. The presentations produced has been for one single camera model and for selected products within three product groups; binoculars, digital cameras and printed matters. The task has included image processing of self-shot and existing photos, as well as arranging and animating the photos together with texts and three-dimensional models of selected products. The content and proceedings for each product group is presented separately together with problems occurred during the production. Eventually, the result chapter presents the sales statistics and calculated costs.