Designing Behavioral Nudges for Increased Participation in Recycling as a Social Movement

Sammanfattning: This thesis project is exploring and investigates the applications of different methods of reward and nudging strategies and their potential effect on motivating and directing people’s behavior to be more engaged in recycling as a social movement within the society of Saudi Arabia. By creating sustainable behaviors, we contribute to the solutions and help minimize the potential damage of plastic pollution. The designs created throughout this thesis as prototypes of different concepts test the effectiveness of the different strategies on the behaviors of the population in Saudi Arabia. The main findings demonstrated that for people to steer their behavior toward recycling, they need to be financially rewarded. Testing other nudging strategies showed that these strategies might not be as powerful as the traditional system of reward and punishment. Therefore, this project needs to be further investigated and iterated in cooperation with other stakeholders and designers from different fields.