Kommunikation i dubbel bemärkelse : Enkätsstudie av barnfamiljer och SL:s digitala plattformar 

Sammanfattning: As a result of a successful human development around the world an extensive urbanization of societies are taking place that are networked in various ways. In these networks, increased travel and digitization are central where individuals and organizations converge in a constant and immediate wireless and mobile technology flow. An example of this is Stockholm and its public transportation company Storstockholms Lokaltrafik (SL). Although most participate in most of the network society, SL is struggling with an audience that seldom travel with them: families with children. We intended to find out how the communication of SL´s digital platforms could get families to travel more with public transportation. The method for this was a survey via e-mail in which families were asked how they experience SL on website, mobile phone and social media. The survey was highlighted with theories and concepts of network society, e-government, convergence and interaction. Results show that families are satisfied with the main content, especially real-time and mobile functions on SL´s digital platforms, but there is a lack of interaction on social media. But whether how SL´s communication on digital platforms can get families to travel more with public transportation, the answer is that it is difficult. The conclusion is that SL must continue improve existing and develop new popular features, and visualize themselves and "make more of and effort" on the website and mobile platform on social media, to hold on to current families travel with public transportation and win the trust of new ones in the long run.