Från väst till öst : En kvalitativ studie av affärskulturella utmaningar vid etablering av svenska företag i Kina

Sammanfattning: The purpose of this study is to gain an understanding of the business cultural challenges that arise when Swedish companies choose to enter the Chinese market. The study utilizes a qualitative approach, employing semi-structured interviews with five individuals who possess extensive experience working in China. The theoretical framework draws upon Hofstede's cultural dimensions and Trompenaar's seven dimensions to illustrate the cultural differences between Sweden and China. The findings of the study indicate that Swedish companies encounter numerous business cultural challenges. Recruiting employees, communication styles, and learning the social intricacies, including the Chinese language are among the various business cultural challenges faced by Swedish companies when establishing themselves in China.