Att kommunicera normbrytande information. : Hur information lyfts fram genom visuell hierarki och grafisk design.

Sammanfattning: Developments in the real estate industry where innovative sustainable solutions prioritize housing in a change for the projects. Factors that were previously expected to exist in a home can now be removed to work against norms and work towards sustainability goals. How are these changes communicated to prospective tenants? And is it receptive to the information and behavioral changes that are encouraged?Sveafastigheter has a project named ”Cykelkungen” which completely lacks parking spaces for cars but has all the more for bicycles. This work with mobility solutions has been missed by new tenants, which is done in dissatisfaction with the home.The purpose of this thesis is to find out how to communicate and highlight such important information that violates previous expectations. Through theories such as visual hierarchy, pop-out effect and readability, the problem is examined in more detail to produce a new design proposal. After completed methods, it appears that the text itself is normally difficult, but the information has not been lifted sufficiently.The degree's design proposal work is included in an updated version of the text as well as graphic forms and semiotics that Sveafastigheter can take part in being published on its website. The text can act as a template when creating texts for other projects.