Multimodalitet i Eurovision Song Contest : Hur en publik bedömer ett musikframträdande på tv

Sammanfattning: Since its debut 1956 Eurovision Song Contest has been a live televised music competition. Over several decades the contest has evolved and with modern technology the contest is about more than just the musical aspects. There are now many more factors to consider while watching and judging the competing acts. Various modes of communications, such as audio, visual, and performance elements, collectively create meaning and contributes to the overall viewing experience. To understand which elements are more profound in creating meaning, a study of seven Eurovision fans was undertaken in a focus group. The fans got to watch seven handpicked Eurovision performances from within the past decade (2014-2023). The result is a discussion about how this audience perceive and value modes and to which degree these aspects generated meaning for each of them individually. Through a comprehensive analysis of the discussion, the study aims to uncover patterns, preferences, and the evolving role of multimodality in shaping the audience's perception of Eurovision as a multimedia spectacle. The participants were able to speak freely about the subject due to their shared interest of the topic, yet the conversation did not particularly hold any evidence of multimodal patterns nor multimodal grammar.