Att vara man eller kvinna i ett svenskt landslag : En kvantitativ innehållsanalys och diskursanalys av svenska dam- och herrlandslaget i fotboll inom sportjournalistiken

Sammanfattning: The sports journalism chose how to produce and allocate the content for the women's and men's Swedish national football teams during a championship. The media mediate an unjustified reality that people perceive as the real reality. They do not reflect the real reality but chose what to mediate and produce. The purpose of the survey is to find out how the gender representation is perceived between the women's and men's national football team during the World and European Championships group play periods in the Swedish newspaper Aftonbladet and Dagens Nyheter. The thesis examines how much attention each national team gets during their championships. Furthermore, we examine what similarities and differences exist in the production of the women's and men's national team. In order to answer the two questions of the study, a combination of two methods is applied. The first question of the study is answered through quantitative content analysis and the second question is answered through a qualitative discourse analysis, which follows up the quantitative method and makes an in-depth analysis of the discourses. The study is based on framing theory, gender theory and media, which indicates that the media possess power in how they allocate and shape their content for men, women and their representations. The results of the survey show that the men's national team is allocated more attention during their championships compared to the women's national team. The result shows that men are over-represented in sports journalism, which confirms the previous research that the study presented. The discourses show that men and women in the national teams are presented differently where the men are usually referred to as a team and a unit while the women are mentioned as individuals and less about the team. The thesis also shows that women are presented in a more negative sense compared to men, where journalism usually takes positive aspects despite adversity for the men. The discourse is also characterized by the fact that the national teams have the same task of representing Sweden but that the women's and men's national team are nevertheless presented differently in that sense. The conclusion is that the Swedish national team is overrepresented in media and that the gender representation distinguishes the national law.